Ikigai & Branding Workshop
Find your purpose, then turn it into a brand the world recognizes.
An interactive, coach-guided workshop. You map your Ikigai through a 4-step wizard (what you love, what you are good at, what the world needs, what pays), synthesize your purpose statement, and immediately translate it into a brand: positioning, audience-of-one, and three content pillars. Pair it with the free Ikigai & Branding Coach GPT for deeper Socratic questioning.
What you will leave with
Map your Ikigai with specific, evidence-backed inputs (not vague feelings)
Write a 2-3 line purpose statement that fits on a business card
Translate purpose into a brand positioning sentence and audience-of-one avatar
Leave with three content pillars and a 30-day expression plan
Framework
The 3Cs — Human skills that compound with AI
Your Ikigai points at what to build. The 3Cs are how you build it without getting automated around.
Collaboration
- —PACE: Plan → Act → Check → Evolve
- —PAIR with AI: Plan, Ask, Iterate, Review
- —Iteration speed & decision clarity
Communication
- —BLUF and SCQA frameworks
- —Design docs & demo scripts
- —Clear, reproducible outputs
Creation
- —Goldilocks scope
- —Build → measure → learn
- —Ship small, show don't tell
Module 1 · The Ikigai Map
Map your four circles
Four guided steps. Each with a Socratic prompt and a Coach GPT deep-link. Your answers save to your browser automatically.
Step 1 of 4
0/4 answered
What I love
What activities make time disappear for you?
Evidence beats guessing. Name specific moments from the last 12 months.
Examples
- —Explaining a complex idea to someone until they get it
- —Rearranging messy information into a clean system
- —Making something visual that surprises the person watching
Think with Coach GPT on "What I love"
Opens the free Coach GPT. Suggested prompt copied to your clipboard.
Module 2 · Purpose Statement
Write the sentence
Synthesis
Your Ikigai Statement
Two to three lines. Fits on a business card. If a competitor could say the same sentence, sharpen it.
Your answers save to your browser only. Export to keep them permanently.
Module 3 — Ikigai to Brand
The Brand Bridge
Purpose without expression stays private. Use the Coach GPT on each element below — your Ikigai statement is pre-loaded into every prompt.
Finish your Ikigai statement above first — these bridge exercises work best when they are anchored to your statement.
Positioning Sentence
Who you are for. What you are not. One sentence. Force a trade-off.
Audience of One
A single real-feeling person. Name, situation, problem this week.
Three Content Pillars
12 months of publishing without repeating yourself.
When you have all three, subscribe below for the Resource Pack with templates, a 30-day expression plan, and a Day-7 check-in from Frank.
Module 4 · Activation
Ship the brand into reality
Pick one pillar. Commit to 4 visible artifacts in 30 days — one post, one short video, one conversation, one small product. Subscribe for the Resource Pack and a Day-7 check-in.
Get the Resource Pack
Templates for the positioning sentence, avatar, and 30-day expression plan. Plus a Day-7 check-in from Frank.
Prefer a conversation?
The free Ikigai & Branding Coach GPT can walk you through everything on this page via chat.
Open the Coach GPT